What first began as a headcover company in 2012, Stitch Golf has evolved to include their popular golf bags, accessories, golf apparel and travel gear. Stitch Golf prides itself on giving golfers the most innovative and high-performing products on the market with a vintage touch.
Fairway to Green’s Nathan Rarick had the opportunity to talk with the vice president of marketing, Chandler King Venditti.
Nathan Rarick: What core values guide Stitch Golf today?
Chandler King Venditti: Stitch is a vintage motorsport-inspired luxury golf brand who aims to bring innovation to every aspect of golf.
N.R.: Can you walk me through the design process of a Stitch golf bag from concept to course?
C.K.V.: Stitch began as a golf headcover company, but in 2018, new leadership ushered in a shift in perspective, drawing inspiration from the lightweight performance and timeless design of Superleggera cars. Definition for Superleggera: superlight, strong and durable.
This interest sparked an idea and the first golf bag was created, the STITCH SL1 standing for Superleggera 1, weighing in at 57 oz and made of STITCH Touring Fabric™, a proprietary material that has the look of leather but is more durable and resistant.
Since then, Stitch has released a line of innovative travel bags and a full line of apparel, as well as expanding on to the golf bag collection. Stitch is in country clubs all over the U.S. and the main mission is to Dress Your Game.
N.R.: What are some obstacles Stitch Golf has had to overcome in competing against industry giants?
C.K.V.: Standing out. We have made this our mission from the beginning with everything we produce and we have done what we set out to do, which is disrupting the industry and creating the most innovative item the market has ever seen.
N.R.: As more women start to play golf, does Stitch have any plans in creating apparel for women?
C.K.V.: We do. We have gone back and forth with what this should look like for us right out of the gates. We did tease a women’s Stitch product with a Tuckernuck x Stitch golf bag collab that was successful, but we are still in the process of deciding if the introduction of women’s apparel will be designed as a collab with another brand or if we will go at this on our own.
We have design concepts either way, so stay tuned. Right now, our main priority is making sure we are able to offer everything we feel is needed in the men’s category and once we achieve that, we will shift over to women’s.
N.R.: What are your top men’s apparel pieces to keep an eye out for in 2026?
C.K.V.: We just introduced our Player Puffer collection – our first puffer layering collection and it is already sold out in some styles, so clearly well loved (don’t worry, we will restock). We also released a line of new jersey solid polos. Our solid pique polo is a best-seller, so offering it in our coveted jersey material is going to be a game changer.
We are also launching a capsule collection in the summer called our Americana Collection. which will be in honor of the celebration of 250 years of the U.S. This has been so well received, we can’t wait to bring it to the market.
