Uneekor is a global leader in golf simulation and performance technology. Their Dimple Optix™ technology and AI assistant AIMY™ empower golfers of every skill level to work towards elevating their performance and enjoyment of the game.
At the 2026 PGA Show, Uneekor showcased their global online tournaments. This feature will allow players from around the world to connect and compete in tournaments without leaving town.
Fairway to Green’s Nathan Rarick had the opportunity to talk with James Murphy, Global Director of Marketing at Uneekor.
Nathan Rarick: How does Uneekor provide the most immersive off-course experience?
James Murphy: With our patented technology, Dimple Optix™ lets you play with the ball you trust. Our advanced camera system captures the dimples of any golf ball at high frame rates, giving you clear insights into your ball’s flight and spin.
That means realistic ball flight, accurate feedback and practice that translates directly to the course, all paired with stunning, photorealistic golf courses in 4K resolution.
NR: Can you explain Dimple Optix™ technology?
J.M.: Dimple Optix™ uses high-speed cameras to visually track golf ball dimples at impact, allowing us to measure true spin and launch data without marked balls. It delivers consistent, tour-level accuracy indoors.
NR: What is AIMY™ and how can golfers use it to improve?
J.M.: AIMY™ is Uneekor’s new conversational, voice-activated AI assistant. It analyzes swing and ball data in real time and provides clear, conversational feedback and practice guidance. Golfers can ask questions, get instant insights and better understand what to work on each session.
While AIMY™ is still in development, we’re really excited about the potential to transform practice sessions and support coaching
NR: What are GAME DAY Global Online Tournaments?
J.M.: GAME DAY Global Online Tournaments connect Uneekor golfers around the world through live, competitive play. Golfers can compete from their own simulator, track results in real time and experience the excitement of tournament golf year-round.
By adding gamification and global competition to training, GAME DAY makes practice more engaging, more social and more fun while helping golfers stay motivated as they improve their game.
NR: Who should be looking to install a Uneekor simulator?
J.M.: Uneekor is built for golfers at every level, from beginners to elite players, as well as coaches, fitters, commercial facilities and people building at-home golf spaces. We offer a launch monitor for every type of golfer, from our new EYE MINI CORE at an accessible entry point to our flagship EYE XO2, which delivers unmatched accuracy and data.
If you’re looking for accuracy, reliability, and real game improvement, Uneekor is the launch monitor for you.
NR: How involved are you in the installation process?
J.M.: We’re involved from the very beginning. Our team helps evaluate the space, provides clear setup guidance and supports installers to ensure the system performs exactly as intended. We also have an amazing online support team so we’re here to continue to help well after installation.
