Learning the Art of Storytelling in Sports With Jimmy Roberts

In this episode of The Sports Umbrella presented by GalwayPlus, host Kelly Okun speaks with Jimmy Roberts, a legendary sportscaster for NBC Sports and, most recently, co-founder and COO of Big Swing Media.

Jimmy and Kelly immediately dive into the significance of storytelling in sports, particularly in golf, and how it engages younger and more diverse audiences. Jimmy emphasizes the necessity of keeping personal stories at the forefront. Their conversation then touches on the challenges faced by traditional golf tours in light of emerging leagues like LIV Golf and the necessity for the PGA Tour to evolve. 

On the women’s side, new leadership at the LPGA Tour is poised to potentially shake things up while still maintaining a focus on mental health and star athletes. The discussion concludes with Jimmy sharing about his new platform, Big Swing Media, which aims to explore the business side of golf through various mediums like a podcast, a newsletter and conferences.